Biochemistry (cardiovascular biomarkers the advantages and Essay

Biochemistry (cardiovascular biomarkers the advantages and disadvantages) - Essay Example lood sugar, ECG and ECHO provide a gross information of the cardiovascular status, estimation of risk and presence of cardiovascular disease is possible only through definite markers of the disease. The ultimate aim of prevention of cardiovascular disease is to prevent end-organ injury like myocardial infarction. Myocardial infarction mainly presents as chest pain. Infact, chest pain is a common cause for attendance to emergency departments. While millions of people present with chest pain every year, only about 10- 15 percent are actually diagnosed with myocardial infarction (Pasupathi et al, 2009). Lack of appropriate diagnostic and clinical tools to ascertain the presence of myocardial infarction has contributed to unnecessary hospitalization, investigations and expenses (Pasupathi et al, 2009). It is often is difficult to rule out acute myocardial infarction from several other causes of chest pain. But, in view of the high rate of morbidity and mortality associated with the condition, it becomes imperative on the part of clinician to diagnose it and treat in promptly (McPherson, 2010). While ECG is useful in diagnosing acute myocardial infarction, it is not a very sensitive and specific test for diagnosing the condition (Statland, 1996). Infact, in more than 50 percent cases, ECG is non- diagnostic with atypical features (Statland, 1996). Over several years CK-MB was the gold standard for diagnosing acute myocardial infarction. However, recent research has tarnished the image of even that test and troponin testing has replaced that (Statland, 1996). As of now, the search for ideal cardiac marker continues and currently, a combination of more than one marker is used to establish correct diagnosis and prognosis. Ideal marker for use in clinical cardiology would be that which is cardiac specific, that which rises immediately after infarct begins, that which after elevation, remains in the blood for some time, that which is easy to measure, that whose measurements

Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 words

Word Mouth in Advertising - Dissertation Example From this discussion it is clear that positive word of mouth is perhaps what most companies like to hear because besides increasing the consumers' intensions to purchase innovative products; it helps company by creating a favorable brand image and that of the firm. This can subsequently lead to a reduction in the amount of expenditure by companied on promotions. Negative word of mouth on the other hand, dissuades potential buyers from a brand, product or a firm and consequently damages the firm’s financial position as well as and   more power than positive word of mouth communication.As the paper stresses while many authors have handled the impact of negative word of mouth communication in advertising, there is still a huge gap, especially when it comes to how this marketing tool can be used to influence campaigns that target social problems such as gender bias, smoking, poverty, respecting traffic signs, sexual harassments, and education. It is worth noting the fact that ne gative word of mouth communication, because of its influential power, can be used to achieve progress in a number of areas in the society. However, the previous researchers have only been delving on how word of mouth advertising has been influencing marketing and sales but failed to conduct a proper investigation on the impact it can have in solving social problems that the society faces today. There is no doubt that it would equally have a big influence in this area as well.